|
|
Thursday April 27th 2006 |
FOR IMMEDIATE RELEASE:
CONTACT:
Sarah Newby
Director of Marketing
VIP Foods Inc.
Telephone: (918) 252-5791
Fax: (918)249-7155
E-Mail: snewby@vipfoods.com
VIP Foods introduces premium organic vegetables into the frozen food industry leveraging innovative steaming technology
TULSA, June 9 — VIP Foods announces the introduction of their new organic line of premium frozen vegetables in revolutionary SteamWorks™ packaging. The new line combines the numerous health benefits of organic grown vegetables with a perfect method for steam cooking.
According to the Natural Marketing Institute, organic foods represent one of the fastest growing categories in the grocery industry, experiencing 18% growth last year. Recognizing this increasing demand, VIP began developing the new line of organic vegetables that will be available later this summer. The initial launch will include organic sweet corn, organic sweet peas, organic mixed vegetables, and organic broccoli cuts - all available with or without butter sauce.
Along with the numerous health benefits, VIP will also deliver convenience. The organic vegetables are available in the innovative SteamWorks™ FlavorLok™ packaging. This unique technology allows customers to perfectly steam cook VIP premium organic vegetables directly in their microwave. This cooking method dramatically improves taste and texture, reduces cook-time, and decreases the loss of vitamins and nutrients.
"We are excited to begin demonstrating to all of our customers the superior fresh taste, quality, and convenience of SteamWorks™ premium organic vegetables", says VIP Founder and CEO, Guy Lewis. He adds, "VIP is continually positioning itself to meet the ever changing needs of its customers."
VIP Foods is recognized as one of the most established marketers of frozen foods in the United States. For over 36 years, VIP has been providing foods that are 'Fresher Than Fresh' throughout the world with more than 150 products including frozen vegetables, fruits, blends, pie and tart shells, smoothie mixes, entrees and more, to retail and foodservice industries.
For more information, please contact: Sarah Newby (918) 252-5791
|
|
 |
