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Thursday April 27th 2006 |
FOR IMMEDIATE RELEASE:
CONTACT:
Sarah Newby
Director of Marketing
VIP Foods Inc.
Telephone: (918) 252-5791
Fax: (918) 249-7155
E-Mail: snewby@vipfoods.com
VIP Foods enters foodservice market leveraging innovative steaming technology
TULSA, April 14 — VIP Foods, recognized as one of the most established marketers of frozen foods in the United States, recently announced the formation of a new foodservice operation. This new, dedicated foodservice entity will expand on the company's experience to deliver a range of customized frozen solutions for restaurants, hotels, cafeterias, schools and colleges.
For over 35 years, VIP Foods has been providing foods that are 'Fresher Than Fresh' throughout the United States and around the world. Now VIP offers more than 150 products including frozen vegetables, fruits, blends, pie and tart shells, smoothie mixes, entrees, and more, to both retail and foodservice industries.
"We can customize our frozen products, packing, recipes and menu items to meet the demands of our growing base of foodservice customers," says VIP Founder and CEO Guy W. Lewis. "Through our state-of-the-art plant in Fort Forth, Texas, and our expert team in recipe development, processing, sales and distribution, we consistently deliver the freshest tasting, highest quality products year round."
Many of the VIP frozen items are available in the innovative SteamWorks™ Flavor-Lok™ packaging. This unique technology allows foodservice customers to perfectly steam cook VIP entrees or vegetables directly in their microwave. The breakthrough cooking method dramatically improves taste and texture, reduces cook-time, while virtually eliminating the high costs associated with the waste, storage and preparation of fresh products.
"We are extremely excited to begin demonstrating to all of our customers the superior fresh taste and cost savings they can realize with our SteamWorks™ products," says VIP Director of Foodservice, Ron Wiseley. "From crisp vegetables steamed to perfection to delicious Chinese entrees with flavorful rice, the possibilities with VIP are endless."
According to Phil McWherter, Director of National Accounts, "Combining the knowledge and quality that comes from over 35 years in the business with our real breakthrough in SteamWorks™, VIP is perfectly positioned to fulfill the needs of large and small foodservice providers."
For more information, please contact: Sarah Newby on (918) 252-5791
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